[{"Titulo":"João Gerdau","Descricao":"<p style=\"text-align: left;\">​<img src=\"https://www.gerdau.com/en/whoweare/PublishingImages/joao_gerdau.jpg\" style=\"margin: 5px; width: 160px; height: 213px;\" setheight=\"213\" setwidth=\"160\" hasheight=\"true\"></p><span id=\"ms-rterangepaste-start\"></span><p style=\"margin-bottom:15px;line-height:1.7em;font-family:arial, helvetica, sans-serif;;\"><span style=\"line-height:1.6;;\">João ​Gerdau was born from the corporate vision and hard work of Johannes Heinrich Kaspar Gerdau, known as João Gerdau, a German emigrant who left the Port of Hamburg to Rio Grande do Sul, in Brazil, in 1869 in search of new business opportunities.</span>
</p><p style=\"margin-bottom:15px;line-height:1.7em;font-family:arial, helvetica, sans-serif;;\">Driven by his entrepreneurial spirit, the 20 year-old man arrived at the port of Rio Grande and established himself in Colônia de Santo Ângelo (currently the city of Agudo), where he invested in trade, transport and the subdivision of land. He moved to the town of Cachoeira do Sul in 1884, where he founded an important Store.

​Always seeking new opportunities, João Gerdau moved again, this time to Porto Alegre, with his wife Alvine Gerdau and his three children, Hugo, Walter and Bertha. In Porto Alegre he set foot in the industrial market by acquiring the Pontas de Paris Nail Factory in 1901. Our company, which now looks back on more than a century of activity, still holds high the entrepreneurial flame of João Gerdau as an example for all.​</p><span id=\"ms-rterangepaste-end\"></span><p>
</p>"},{"Titulo":"Hugo Gerdau","Descricao":"​<img src=\"https://www.gerdau.com/en/whoweare/PublishingImages/hugo_gerdau.jpg\" style=\"margin: 5px; width: 160px; height: 213px;\" setheight=\"213\" setwidth=\"160\" hasheight=\"true\"><div><span id=\"ms-rterangepaste-start\"></span><p style=\"margin-bottom:15px;line-height:1.7em;font-family:arial, helvetica, sans-serif;;\">Hugo Gerdau was educated in the major industrial centers of Europe. In addition, he visited European and North American countries many times in search of the latest steel-making technologies and processes. With Hugo Gerdau Nail Factory’s production, the state of Rio Grande do Sul no longer depended on nails imported from Europe.
<span style=\"line-height:1.6;;\">
In 1909, Hugo Gerdau married Tilly Bins,</span><span style=\"line-height:1.6;;\">and they had two daughters: Helda and Liselotte.</span>
</p><p style=\"margin-bottom:15px;line-height:1.7em;font-family:arial, helvetica, sans-serif;;\">In 1914, Hugo Gerdau became one of the founding partners of Companhia Geral de Indústrias in the state of Rio Grande do Sul, which produced Geral stoves. In 1930 he participated in the establishement of the Centro de Indústrias Fabril do Estado do Rio Grande do Sul (Manufacturing Industry Center of Rio Grande do Sul), which in time became the Federação das Indústrias do Estado do Rio Grande do Sul (Federation of Industries of Rio Grande do Sul) or FIERGS. Three years later, the Hugo Gerdau Nail Factory expanded production with the establishment of a second factory in the regional city of Passo Fundo (Rio Grande do Sul, Brazil).​​​</p><span id=\"ms-rterangepaste-end\"></span>
</div>"},{"Titulo":"Curt Johannpeter","Descricao":"​<img src=\"https://www.gerdau.com/en/whoweare/PublishingImages/curt_johannpeter.jpg\" style=\"margin: 5px; width: 160px; height: 213px;\" setheight=\"213\" setwidth=\"160\" hasheight=\"true\"><div><span id=\"ms-rterangepaste-start\"></span><p style=\"margin-bottom:15px;line-height:1.7em;font-family:arial, helvetica, sans-serif;;\">Our business took a new direction when Curt Johannpeter married into the Gerdau family. Born in Germany in 1899, Curt Johannpeter made his career in finance. In 1922 he began to work for the German Transatlantic Bank, a subsidiary of Deutsche Bank. In 1930 he became the branch inspector for Portugal, Spain and Latin America, and in the same year hewas introduced to the young Helda Gerdau who he later married and had four sons, Germano, Klaus, Jorge and Frederico.</p><p style=\"margin-bottom:15px;line-height:1.7em;font-family:arial, helvetica, sans-serif;;\">​In 1946, Curt (as he was informally called) took the wheel of our company and led a decisive phase in its expansion. Two years later, the Hugo Gerdau Nail Factory began its highly successful course as a steel-maker, with the acquisition of Riograndense mill.

​Curt Johannpeter's period as a director was key for the modernization and professionalization of our company. He brought to the same values he had in his family, showing that respect for people is essential in the success of an organization.

​Curt's business talent and the Gerdau family's entrepreneurial tradition were the ingredients for the company's tireless striving for customer satisfaction and consequent business success.​​</p><span id=\"ms-rterangepaste-end\"></span>
</div>"}]
​Our history has been characterized by great men and their achievements. Learn about João Gerdau, Hugo Gerdau, and Curt Johannpeter,
entrepreneurs who were at the helm of the business from its foundation up to the Company's internationalization.


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