With its operations and exports, Gerdau serves customers on five continents. Its major customers are industries and companies related to civil construction, agriculture and automotive sector.
Gerdau believes that it must understand its customers' business as thoroughly as it understands the business of its own companies. So it works to identify their various needs and to develop intelligent solutions. It also conducts satisfaction surveys, establishes partnerships in improving products and has customer relationships programs to improve and define the priorities of each market segment.